"Facebook hires account for less than 1% of the total hires companies are making, according to Jobs2Web, which helps companies track the sources of candidates and hires" (Recruiters Troll Facebook For Candidates They Like, Aug 8, 2011). Facebook May not be very efficient but sure does have potential. "The majority of social-media traffic to Waste Management Inc.'s careers website comes from Facebook... trying to fill 1,500 positions—from software developers to garbage truck drivers" (Recruiters Troll Facebook For Candidates They Like, Aug 8, 2011). Some companies are able to find Facebook much more beneficial than job boards such as LinkedIn.
Facebook may find its way to becoming popular for employee candidates. Employers would like to know more about who they could possibly hire. With millions of users on Facebook, it is made easier for some companies. On the other hand, other companies may find that they don't recruit as much people through Facebook as they do with LinkedIn. It is similar to marketing techniques where they try to find out more about the consumer. Figuring out the employee may effect customer service. "Many, many levels of factors affect our buying behavior—from broad cultural and social influences to motivations, beliefs, and attitudes lying deep within us" (Marketing: An Introduction, 10th Edition. Armstrong 137).
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