"The Profit-With-Purpose revolution has begun"
- Dr. Andrew Kuper, LeapFrog Founder
LeapFrog is working with the idea that by covering families with insurance, there will be more potential get them out of poverty. By working with other companies, LeapFrog is able to cover millions of families. Insurance may have the biggest impact on people's financial status as well as social status. "85% of low-income people are emerging consumers" (http://www.leapfroginvest.com/lf/about/profit-with-purpose).
People in poverty live "hand-to-mouth". Many families want to send their kids to school or maybe they want to start their own business but many things could go wrong along the way. Insurance is the answer to help people and families to go with their ideas. LeapFrog believes the poor may also be investors and cycles of poverty may end.
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