Week 2 EOC: Boston Consulting Group - Video Games

"On September 12, 2007, it was reported by the Financial Times that the Wii had surpassed the Xbox 360, which was released one year previously, and had become the market leader in home console sales for the current generation" http://vgsales.wikia.com/wiki/Wii. The Wii did start out as a cash cow but is currently in the dog section of a BCG analysis.

"At that point, Microsoft finally kicked things into high gear and began offering several great Xbox One bundles alongside a serious price cut" http://bgr.com/2015/02/18/ps4-vs-xbox-one-vs-wii-u-lifetime-console-sales/. Microsoft did what it could to be on top of other game systems but could not keep up with PS4. Xbox is just has a strong sales in marketing making it a cash cow.

As of 2015, the PS4 is globally the top seller in hardware systems. Doing a BCG analysis, I consider them a star. "The industry was down a little bit in May, but Sony's Playstaion 4 gamin console bounced back in a big way" http://venturebeat.com/2015/06/11/may-2015-npd-ps4-tops-console-sales-as-the-witcher-iii-has-strong-debut/.