Distribution

Without efficient distribution, it will be a disaster getting Ataco going.  "The international company must take a whole-channel view of the problem of distributing products to final consumers" (Marketing: An Introduction, 10th Edition.  Armstrong 501).  Of course, Ataco is not international but considers to view any problems of distributing products to the final customers.

Ataco will have to get its ingredients from the local grocery stores.  Transportation will be trucks.  When set up at the park,  Ataco then needs to be able to efficiently distribute the tacos to the consumers.  This will be taken care of by five workers.  Four workers will be cooking and serving.  One cook will grill the meat while one flips tortillas and the other two cook the rice and beans.  The fifth person will serve and distribute the beverages.

If Ataco does not have enough consumers, it should not be much of a problem.  It will be more of a problem if there are too many consumers that need distribution.  Ataco is expecting slow business in the morning and lots of business in the afternoon til late night.  In the afternoon, Ataco will possibly need more workers.  A generator will also be required to keep meat, and vegetables cold.  Coolers will be considered just like they will be used for the drinks.