EOC Week 9: Three Great Mission Statements

Mission statement

"A statement of the organization’s purpose—what it wants to accomplish in the larger environment" (Marketing: An Introduction, 10th Edition. Pearson Learning Solutions.  Armstrong 39).


Latora

"To our consumers... Our mission is to bring better food and unforgettable experiences through superior customer service, "that will leave your stomach and wallet satisfied"."

This mission statement seemed to really focus on customer satisfaction just like Zappos.  "Zappos is flat out customer obsessed. It has a passion for creating customer value and relationships" (Marketing: An Introduction, 10th Edition. Pearson Learning Solutions.  Armstrong 3).


Nicole

"Fireybird Fajitas is in business to light up your life with delicious meats, cheeses, and more. We want you to have a great long-lasting experience that lights up your life and leaves you fired up for whatever your day will bring."

This mission statement I thought was good because it was specific and motivating like a mission statement should be. "Mission statements should be meaningful and specific yet motivating" (Marketing: An Introduction, 10th Edition. Pearson Learning Solutions.  Armstrong 40).


Lori Jeniffer

"Making the cheesiest quesadilla’s and serving it with a bright cheesy smile"

This is one is fun.