Figure 2.7 SWOT Analysis: Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T)
(Marketing: An Introduction, 10th Edition. Armstrong 55-56)
Strengths:
Strength for the company is internal. It will help Ataco reach its goals and objectives. The Strengths that Ataco has, is that no other restaurant that I know of encourages creativity and talent. There are places like "First Friday" and "Fremont St. Experience" that has such creativity and talent but is not a restaurant. If successful, it will definitely be the first to build a community that is wanted from Ataco's objectives. The results will be postive.
Weaknesses:
Weaknesses are also internal and may obviously keep Ataco from reaching its goals. Possible weakness is that Ataco has needs to employ workers. Workers must be trained to fit Ataco's identity. Ataco is still building its identity and will face struggles through the process. "Consumers view a brand as an important part of a product and branding can add value to a product. Customers attach meanings to brands and develop brand relationships" (Marketing: An Introduction, 10th Edition. Armstrong 215). The results will be negative.
Opportunities:
Opportunities are external. Ataco may seek and take advantages of opportunities outside of the business. Such opportunities may be hiring bigger talent to come perform at Ataco. The talent doesn't necessarily have to be huge and insanely famous; this is opportunity for the talent as well as for Ataco. The results will be postive.
Threats:
Threats are also external. Threats may be current but also emerging. Currents threats for Ataco may be that "Roberto's Tacos" is open 24 hours. Ataco is only a one day thing. Other threats for Ataco are emergin threats. By law, restaurants will have to post the amount of calories that their meals have. Calories taste good. The results will be negative.
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