Promotion

To even have a business, you need people.  Promoting Ataco the best way possiible is by advertising in the most efficient way possible.  Advertising may let many people be aware of the restaurant.  The advertisement will of course be local advertisement.  "Advertising can reach masses of geographically dispersed buyers at a low cost per exposure, and it enables the seller to repeat a message many times" (Marketing: An Introduction, 10th Edition.  Armstrong 382).  With any ad, the message is important.  In the message, it must be clear to the audience what everything is all about and why they should bother to stop by.  "The purpose of advertising is to get consumers to think about or react to the product or company in a certain way. People will react only if they believe that they will benefit from doing so" (Marketing: An Introduction, 10th Edition.  Armstrong 392).  As an audio professional, it would be easier to create a radio ad.

In the radio ad, I should include that it is a restaurant, where it is, and why people need to go.  By setting mood and image,  Listeners will most likely think about Ataco.  The restaurant is Ataco that will be located at a park.  There will be delicious food, music and games for the whole family.  The tone of voice that will be used is and excited voice to give a sense of fun.  The ad may be aired in English stations but more specifically in Spanish radio stations.

"The advertiser now has to turn the big idea into an actual ad execution that will capture the target market’s attention and interest" (Marketing: An Introduction, 10th Edition.  Armstrong 392)

Script:
"Come on down to (Park) and have a great time at Ataco where there is delicious food and music.  There will be live performers and games for the whole family!  If you got talent and guts to show it off, come on down and get a free meal!"