Objectives

"The company needs to turn its mission into detailed supporting objectives for each level of management" (Marketing: An Introduction, 10th Edition. Armstrong 40).

***Our mission at Ataco is to create a memorable moment through food and music. By providing excellent service, customers and employees will feel at home in hopes to build a community. Talent is encouraged to fill the community with creativity.**

In the mission statement, it is easy to understand the objectives of Ataco.  Ataco's goal is to create a memorable moment through food and music.  With food, Ataco brings tacos with a Mexican style not very common here in Las Vegas.  The music side is music from Latin America; everything from Latin American to lesser known Mexican music.

In the second sentence,  It is stated that customers and employees should feel at home as a community.  This goal really goes well together with the first sentence.  Food and music already make a certain demographic  come together and feel like a community.  The main objective really is to satisfy customers with excellent service.  "Customer satisfaction depends on the product’s perceived performance relative to a buyer’s expectations" (Marketing: An Introduction, 10th Edition.  Armstrong 14).  The product with Ataco is the tacos.

The last sentence goes beyond business goals and leans a little towards non-profit.  The general goal is to build a community and to build it with creativity and talent.  People are really encourage and will receive free meals from Ataco.